1.1Lead Generation
Buyers, before they
call anyone else.
One solution, run two different ways, because the buyer is not the same. Mix up the two models and the campaign breaks: the channel, the ticket, and the time to close all change.
B2C · the lead is the person buying
What you get: people who want to buy or want to be treated, sent straight to you. The doctor with a practice, the med spa, the roofer, the renovator, the real estate agent. The lead is the homeowner, the patient, the buyer.
Ticket: lower per client. The business is built on volume.
- Meta Ads
- Google Ads
- SMS and MMS
- ChatGPT Ads · US only
B2B · the lead is a company that buys
What you get: institutional buyers. Your customer sells to other businesses, not to the public. The supplier that sells equipment to the doctors opening a practice, to the small clinics and the large ones. Any distributor or wholesaler whose buyer is a business.
Ticket: higher, with a longer sales cycle and a decision shared by more than one person.
- Meta Ads
- Google Ads
- LinkedIn Ads · add-on
- SMS and MMS
- ChatGPT Ads · US only
- Call center · US only
Every channel brings the lead in differently, so none of them replaces another.
-
01
Meta Ads both markets
Reaches the buyer who wasn't looking yet. Targeting by interest, age, area, and behavior, which is why it works best when the lead is a person, and why it's the channel that takes the most volume.
-
02
Google Ads both markets
Catches the buyer who is already searching, so they arrive further along and close faster. You pay for that advantage, and that is exactly why the two run together instead of one instead of the other.
-
03
ChatGPT Ads US only
Reaches people in the middle of asking how to solve the problem, not searching and not scrolling. Almost nobody is buying there yet, and being early is the whole point.
-
04
SMS and MMS both markets
Lands on the phone without an algorithm deciding whether it gets shown. It works to capture new contacts and to wake up the ones that already existed and went cold.
-
05
Call center and cold calling US only
Calls the person who signs, instead of waiting for an ad to find them. This is where the B2B model really pays, because a company that buys doesn't react to a feed ad the way a person does. We staff the team or your own team runs it. Your call.